Specific Measurable Acceptable Realistic Timely Extending Rewarding
SMARTER PRINCIPAL

Finance - Goals

• Run the ADS operations from dues and fees by 2009 with a 2008 budget presented in Nov 07.
  Owner: Finance Committee
  
• Send monthly financial reports to all board members by the end of the following month.
   Owner: Treasurer, ADS Office
  
• Make ADS publications self-supporting by 2009.
  Owner: ADS Board, ADS Office
  
• Begin the process of reviewing the cost for publications immediately.
  Owner: Executive Committee
  

Board and Committee Function and Structure - Goals

• Reorganize  the board by 2010, with the proposed new structure outlined in a plan submitted for approved at the fall member meeting in 2008.
   Owner:Governance Committee (Holly Pulsifer)
• 5 Directors
• Competitions Chair
• Education Chair
• Marketing Chair
• Finance Chair
• Governance Chair
• 8 Regional Directors
  
• Schedule Board of Directors Meetings 18 to 24 months in advance
  Owner: ADS Board
  
• Hold up to 3 BOD meetings a year, requiring a majority for a quorum.
  Owner: ADS Board
  

Membership Numbers - Goals

• Draft an information packet by July of 2008 that outlines how to put on a “Learn to Drive Event” for ADS Clubs
   Owner:Local Clubs and Membership Committee
  
• Track membership sources beginning January 2008.
   Owner: ADS Office
  
• Develop marketing plan by January 2008 for WEG
   Owner: Jennifer Matheson and Marcie Quist

Member Services - Goals

• To provide and “ask the ADS” web based forum by January 2008. Committee chairs to submit names to the office of willing forum monitors.
   Owner: ADS Office and Committees
  
• Develop a better new member packet to include a new welcome letter and club and regional director’s information.
  Owner: Jim Keathley and ADS Office
  
• Review survey questions on renewal forms by October 2007.
  Owner: Executive Committee
• Complete a formal survey every two years of the ADS membership beginning in 2009.
  Owner: Executive Committee

Reputation of the ADS - Goals

• Develop a marketing/communication plan for Non-Driving Equestrians
  Owner: Unknown
  

• Need to Define our “Market” and improve our communications to these customers both members and non-members.
  Owner: Unknown

Health of Competitions - Goals

• Develop a 3 Year Competition Calendar on ADS Website by January 2008.
  Owner: Competition Standards/Office
  
• Host a Organizer/Show Secretary/Course Designer Seminar at every Annual Members Meeting beginning with the November 2007
   Owner: Simon Rosenman / Jody Cutler / ADS Office
  
• Develop an Online Forum for Organizers by October 2007.
  Owner: ADS Office

 Education – Goals

• Create an educational plan that covers the needs of the following groups:

• Drivers
• Officials
• Organizers/Volunteers
• Public
• Board

Owner: Unknown

Parking Lot Issues

• Annual Meeting on same date each year
• Quality of Annual Meeting Agenda
• Co Schedule w/Regional Meeting
• Promotional  - T-shirts WEG
• ADS Calendar with Driver of the month

Finance Issues

• Sponsorship/Fund Raising
• Balance increased costs against benefit
• Must state Balance Sheet items (Sources and Uses)
• Must be able to distinguish fixed and unit costs